Communications Manager

Department:     Marketing and Engagement

Reports To:       Eliza Kozlowski, Senior Director of Marketing and Engagement                                                   

**As a condition of employment, the museum requires employees be fully vaccinated against COVID-19, which includes a Pfizer or Moderna mRNA vaccine (“original vaccines”).  Those who did not receive the “original vaccines” as of April 18, 2023 must be vaccinated with the most currently authorized updated vaccines.

JOB SUMMARY:

Plan and direct the museum’s public relations strategies and activities via traditional media, social media, and community outreach to promote George Eastman Museum, the collection, exhibitions, programs, and special events.   Enhance and protect the public image of George Eastman Museum. Support the objectives of the Marketing & Engagement team.

JOB DUTIES:

• Write, edit, produce, and/or distribute content in support of public relations activities for all channels, including enewsletters and social media.
• Write and disseminate effective press releases and media alerts, prepare background information for media, and contribute content to the website and blog. 
• Manage online pressroom and press photo site and maintain and update the museum’s press kit.
• Generate museum’s exhibitions calendar annually for media.
• Serve as the media liaison for the museum, responding to media requests in a timely manner and proactively pitch and place stories in local, regional, national, and international media.
• Develop ongoing relationships with key media partners/participants.
• Work with influencers to promote events, raise awareness, and maintain relationships.
• In addition to the Director and Senior Director of Marketing and Engagement, serve as spokesperson for the Museum.
• Work across departments to find and develop stories.
• Work with internal thought leaders to mine story ideas, position as experts within the media, and provide coaching for media interviews.
• Manage the museum’s presence on social media platforms to foster online engagement on Facebook, Instagram, Twitter, and LinkedIn.
• Create content, schedule, plan strategies and campaigns.
• Track engagement and mentions across channels, and coordinate responses.
• Track growth and engagement, use analytics to inform future strategies and campaigns, share results.
• Stay on top of trends, algorithms, and broader social media and museum days.
• Oversee and monitor Dryden Theatre and Nitrate Picture Show social media channels.
• Manage communities and monitor conversations regarding GEM on social media and video channels, and coordinate response.
• Establish and monitor metrics and analytics for tracking success of online efforts; use data to inform strategy and decision-making.
• Execute the paid social advertising budget allocated to the museum’s social media platforms working with the Senior Director of Marketing and Engagement.
• Produce and disseminate the museum’s various enewsletters. Manage and grow enewsletter lists.
• Maintain external event calendars and business listings, and coordinate responses to comments and reviews.
• Participate in Crisis Communications planning and stay abreast of current issues affecting the museum/photography and film industries and local community.  
• Monitor, analyze, and report on earned, owned, and shared media results.
• Hire and manage event photography for gallery openings and public programs.
• Identify and implement quick turnaround distribution methods for content captured at events.
• Assist in organizing and staffing public events.
• Perform other responsibilities/projects as assigned by the Senior Director of Marketing and Engagement.
• Work environment is an office setting with moderate to light noise. This position requires sitting, standing, walking, lifting, carrying, pushing and/or pulling a maximum of 35 pounds.

MINIMUM QUALIFICATIONS:

Education Requirements

Experience Requirements

To be considered for this position, please email a cover letter and a current CV or resume to

            Eliza Kozlowski, Senior Director, Engagement and Marketing to [email protected]

The Eastman Museum is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic.  The Eastman Museum will make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodation would impose an undue hardship on the operation of our business.