Manager of Digital Engagement

Reports To:       Eliza Kozlowski, Senior Director of Marketing and Engagement                                   

**As a condition of employment, the museum requires employees be fully vaccinated against COVID-19, which includes a Pfizer or Moderna mRNA vaccine (“original vaccines”).  Those who did not receive the “original vaccines” as of April 18, 2023 must be vaccinated with the most currently authorized updated vaccines.

JOB SUMMARY:

Lead, develop, and implement the strategy for the museum’s digital engagement experiences both online and onsite. This includes providing technical and creative leadership in the development of digital initiatives, growing and engaging our online communities and web properties, adapting strategy across platforms to create a unified visitor experience, and ensuring alignment with institutional goals. Responsible for overseeing production of narrative video and audio, 360 virtual tours, and the museum’s mobile app.

JOB DUTIES:

• Collaborate with Senior Director of Marketing & Engagement and Director of IT or designee, as needed, on strategic planning and budgeting for all online and related activities.
• Create and maintain dynamic and interactive content for the museum's web site.
• Manage the schedule for content and contributors for all museum web and video channels.
• Lead strategic planning, content creation, story mining, and execution for all GEM web and video channels.
• Responsible for maintenance and upkeep of Google Analytics for all online activity, and for communicating these reports as needed.
• Work with web host to ensure timely, efficient, and effective maintenance and upgrade of the Drupal Core, and other related components.
• Collaborate with the Engagement department and Director of IT or designee to ensure that the website and all online environments are well planned and documented, thoughtfully laid out, commented, and within the overall strategy of the museum.
• Lead production of virtual tours, collaborate with artists, curators, and Digital Asset Coordinator to develop content and publish. Look for new opportunities to use in creative ways.
• Maintain the museum Bloomberg Connects mobile app, including story mining, recording, editing, and publishing audio tours for exhibitions and collections, as well as producing reports on analytics.
• Work with curators, exhibitions staff, and Director of IT or designee to envision, create, and maintain digital interactives.
• Produce narrative video content, including story mining, script development, video capture, editing, and release.
• Oversee video budget.
• Support and train staff who work on the museum’s website and other digital tools, as needed.
• Create and execute surveys to learn more about audiences, analyze and present data from surveys across departments and integrate into future strategy.
• Stay up to date on opportunities and challenges faced by the non-profit, museum, and associated industries as it relates to technology, including accessibility.
• Identify digital opportunities and suggest projects involving the web, mobile, and beyond.  Work with Engagement staff, Director of IT or designee to implement.
• Perform other responsibilities/projects as assigned by the Senior Director of Marketing and Engagement.
• Work environment is an office setting with moderate to light noise. This position requires sitting, standing, walking, lifting, carrying, pushing and/or pulling a maximum of 35 pounds.

MINIMUM QUALIFICATIONS:

Experience Requirements

To be considered for this position, please email a cover letter and a current CV or resume to

            Eliza Kozlowski, Senior Director, Engagement and Marketing to [email protected]

The Eastman Museum is committed to equal opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic.  The Eastman Museum will make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodation would impose an undue hardship on the operation of our business.