Marketing Manager (4 month contract)

Overall project description:
Wilkening Consulting has been retained by New York State to conduct an operational survey of New York State Museums. We will be attempting to collect attendance, financial, and other information from as many museums in the state as possible.

Contractor responsibilities:
The Marketing Manager will be primarily responsible for maximizing participation in this critical research through strategic, focused marketing to New York Museums. We are seeking an experienced, proactive Marketing Manager to lead promotional efforts for a statewide research project aimed at gathering data from New York museums. The Marketing Manager will be responsible for driving museum participation in the survey, creating targeted outreach campaigns, and ensuring maximum engagement, response, and completion. Project responsibilities include:

• Develop and implement marketing strategies to encourage museum participation in our state-wide museum survey
• In partnership with Wilkening Consulting’s graphic designer, compose and produce promotional materials, including digital content, print collateral, and social media posts, to drive awareness of the survey as well as promotional materials for conferences and webinars
• Collaborate with stakeholder organizations to develop messaging and strategies tailored to their museums, providing regular updates and reports
• Monitor the effectiveness of marketing campaigns and adjust strategies as needed to optimize survey participation
• Finalizing and implementing a marketing plan, that includes social media, email, and USPS communications, and similar communications prepared for the use of stakeholder organizations and agencies

Contractor qualifications:

Experience:

• Proven experience in marketing and project management, with strong communication and writing skills, with the ability to craft clear and compelling messages
• Experience working with cultural organizations, museums, or similar sectors is required
• Demonstrated success in driving participation in surveys or similar campaigns
• Ability to manage multiple tasks and work independently in a remote environment using collaboration tools
• Familiarity with digital marketing platforms and analytics
• Knowledge of state-level government projects is a plus
• Familiarity with New York State and its museums

Other desired attributes:

• Attention to detail with the ability to manage complex projects
• Capacity to identify the unique challenges of engaging museums of different sizes, and types, and the ability to find creative solutions to engage them effectively
• Ability to develop and execute long-term strategies to meet participation goals, while being flexible to adapt to changing needs or feedback
• Strong organizational and time management skills and the ability to prioritize tasks and meet deadlines
• Proficiency in digital tools for marketing, project management, and communication
• Ability to think outside the box to create compelling and engaging marketing campaigns that resonate with museum professionals and leadership
• Familiarity with the needs and interests of museums, zoos, and other cultural organizations, as well as trends in the cultural sector
• Comfort with tracking, analyzing, and reporting on key performance metrics to assess campaign effectiveness and optimize efforts
• Awareness of the cultural and historical context of various museums, ensuring marketing materials and outreach strategies are appropriate and effective for diverse audiences
• Adaptability to pivot and adjust strategies quickly based on the needs of the project or changes in the survey response rates

Contractor compensation and budget:

We expect this contractor to be working on this project for approximately three months to four months. The budget for this work is $25,000 – $35,000, depending on mutually agreed upon scope.

As a short-term contractor, you are responsible for providing your own equipment and fulfilling the contracted goals. You are also responsible for any tax obligations, benefits, etc. 

To apply:

We’ve put together a short questionnaire for interested contractors to complete. You can download the questionnaire here in advance, and when you are ready, go to this link to submit your initial proposal. 

Please do not call or email us about the position. We’ll share our progress on hiring this contract position on our website and try to be as transparent as possible. 

We can’t wait to hear from you!