Senior Manager, Member Relations and Groups

Position Summary:

Reporting to the Director, Corporate Relations, the Senior Manager, Member Relations and Groups is responsible for supporting the Garden’s Corporate Member Program as well as enhancing the growth of the Garden’s Group Sales and Tourism Program. This role combines strategic sales, relationship management, and business development to enhance corporate partnerships and increase group attendance. They will forecast, prospect, and secure future corporate events and group bookings to positively impact Garden revenues. They will develop and manage Group Sales strategies to drive both B2C and B2B revenue growth for existing and new clients. This role will also support the Vice President, Membership and Business Development on specific projects related to Group Sales and major facilities rentals, as well as support the Director, Corporate Relations on Corporate Membership pitches and on-site events. This role requires cross-functional collaboration with Visitor Experience, Marketing, Institutional Advancement, and other internal departments.

• Liaise with Garden’s key external Corporate contacts as directed by Director of Corporate Relations on renewal proposals, inquiry letters, grant portal entry, ticket fulfillment, Member communications, etc.
• Assist in development of Corporate Membership pitches and select Corporate Sponsorship pitches as needed.
• Assist in the planning of corporate site visits; lead on-site Corporate Member volunteer days and other Corporate Member on-site visits and viewings, outings, etc.
• Develop and implement annual sales and promotion plan to grow Group Sales revenue and related business opportunities.
• Prospect for new Group Sales business through telephone solicitation, outside sales calls, trade shows, FAM events, and networking.
• Research market opportunities and actively participate in key Group Sales industry events and networking opportunities. Monitor and evaluate the impact of tourism trends in the industry and city.
• Develop an understanding of NYBG’s Group Sales customer history to create personalized customer experiences. Maintain relationships with key and target accounts.
• Work closely with Group Services operational lead and team on operational aspects of business booked, as needed.
• Partner with Marketing and Creative teams on marketing and collateral development for Group Sales and Corporate Membership business, leveraging shared creative assets across the institution.
• Provide functional support to Vice President, Membership and Business Development on specific projects as needed, which may include but are not limited to corporate buy-out events, large scale group events, corporate rentals and private events, etc.
• Required to work occasional evenings and weekends at special events and to meet deadlines.
• Other related duties as needed.

Qualifications:

• Minimum of five years of sales/marketing and/or fundraising work preferred.
• Familiarity and experience with the NYC tourism, arts/culture and corporate landscapes preferred.
• Ability to work independently on concurrent projects and meet deadlines.
• Ability and experience working with peers across different departments to execute projects.
• Creative and strategic thinkers with excellent written and verbal communication skills.
• Strong attention to detail with ability to create and update data spreadsheets, mail merges and tracking documents.
• Team player with strong interpersonal skills; customer focused, strong written and verbal communication skills.
• Meticulous and consistent in matters of accuracy, presentation, and attention to detail.
• Bachelor’s degree in Marketing, Business Administration, Fundraising, Hospitality Management, or equivalent education and experience.
• Proficient in Microsoft Office (Teams, Word, Excel, PowerPoint).
• Familiarity with Raiser’s Edge preferred.
• Occasional travel to trade shows, conferences, and networking events required.
• Must have valid driver’s license.