Content Marketing Manager

Position: Content Marketing Manager

Reports to: VP of Marketing and Visitor Services

Primary Function: To help grow Genesee Country Village & Museum’s influence while also increasing brand loyalty and awareness through our social media, website, and digital communications.

Hours: Full-time; Weekdays, with occasional evenings and weekends as needed, particularly during the Museum’s open season.

WHO WE ARE:Genesee Country Village & Museum, located in Mumford, NY 25 miles outside of Rochester, is the largest living history museum in New York State. Our 68-building Historic Village, John L. Wehle Gallery, and Genesee Country Nature Center host nearly 100,000 guests each year on site, off site around the community, and online across the world. Learn more on our website www.gcv.org.

The Content Marketing Manager, reporting to the VP of Marketing and Visitor Services, is responsible for creating, refining, and managing compelling content across our digital platforms about Museum daily happenings, special events, and other programs, that motivates action among our target populations. This role will work across our programs and teams, with the goal of increasing exposure, attendance, and revenue for all activities.

The ideal candidate is a motivated self-starter with noteworthy experience in communicating across digital platforms. They take initiative, think strategically, and can thrive in a team environment with many moving parts and deadlines.

Responsibilities:

Social Media & Website Maintenance (50%)

· Lead & manage the Museum’s digital presence across multiple platforms, working independently to create and distribute content; in particular, expand the organization’s presence on underutilized platforms

· Manage and update a comprehensive content calendar to ensure the timely and relevant delivery of content.

· Coordinate with internal teams to create content and amplify events, programs, and initiatives across media channels

· Maintain e-distribution lists and write and distribute Museum electronic communications

· Maintain Museum’s website, including writing and updating content and insuring consistency

· Regularly follow and report on content metrics and recommend strategy adjustments as needed

General PR & Marketing (25%)

· Write and edit public-facing communications, including press releases, email newsletters, blog posts, reports, and web copy

· Research and generate original content for stories and articles

· Cultivate relationships with local, regional and national media outlets and maintain appropriate media contact lists

· Assist marketing consultant with placement of advertisements as needed. 

Digital Asset Management (25%)

· Assist with photography, video content, and creative design for social/digital assets

· Maintain photo, video, and print archive

· Ensure consistency with Museum branding and style guidelines in visual and written brand identity across all content

Minimum Qualifications:

· 3–5 years of experience in communications, media, marketing, or related roles—preferably within nonprofit organizations

· Strong design sense and ability to deliver clean, brand-consistent writing, editing, and storytelling content with a sharp eye for detail (work samples required)

· Strong social media strategy and content development experience

· Proficiency with Canva, Constant Contact, Smartsheet, and major social platforms

· Confident project manager with the ability to juggle competing priorities under deadlines

· Collaborative, resourceful, and comfortable working directly with executives, partners, and volunteers

· Experience with press outreach, earned media, or public relations a plus

· Available to work full-time on-site at our location in Mumford. 

SALARY AND BENEFITS:

Salary: $23-$24/hr (dependent on experience)

Benefits: We are proud to support the health and wellbeing of the people we employ. We offer a competitive package that includes accrued sick leave, NYS statutory disability, an employee assistance program and a family membership to the Genesee Country Village & Museum.

Equal Employment Opportunity Statement: Genesee Country Village & Museum is committed to a policy of Equal Employment Opportunity with respect to all employees, applicants, and interns for employment. We recruit, hire, train, and promote without discrimination due to race, color, sex, age, disability, religion, citizenship, national origin, military or veteran status, marital status, gender identity and expression, sexual orientation, and any other status protected by applicable federal, state, or local law.

Diversity Statement: Genesee Country Village & Museum is actively committed to broadening our understanding of DEAI (Diversity, Equity, Accessibility, and Inclusion), and making it part of everything that we do. Guided by our mission, values, and inclusive culture of curiosity, we celebrate the stories of our shared past; connect the rich diversity of the 19th century to the present; and collaborate with the communities we serve to create welcoming spaces for learning, work, exploration, and play.