Director of Marketing and Communication

WESTCHESTER CHILDREN'S MUSEUM
Position Title: Director of Marketing and Communication
Job Classification: Director, Department Head Level
Supervisor: Executive Director

Organizational Overview:
The Westchester Children’s Museum (WCM), located in the historic north bathhouse on the
boardwalk at Playland Beach, is a vibrant, interactive learning space providing children, families,
and school groups the opportunity to nurture curiosity, enhance knowledge and ignite
imagination through hands-on exploration. The Museum is committed to broadening knowledge
of the arts and sciences, the environment, multiculturalism, and the local and global
communities in an educational and recreational atmosphere. WCM was founded over 20 years
ago by a group of educators and dedicated volunteers who recognized the need for this learning
environment in the Westchester area. Since then, the Museum has grown into 20,000 square
feet of interactive space that entertains and educates over 120,000 guests each year.

Position Summary:
The Westchester Children’s Museum is seeking a highly motivated and experienced
professional to lead critical marketing and communication efforts for a children’s museum in an
exciting growth phase. The Director of Marketing and Communications will work closely with the
Executive Director, the Museum staff and Board of Trustees to develop and implement a
comprehensive marketing and communications program that will build on and expand the
Museum’s growth and visibility This position will be responsible for all of WCM’s internal and
external communications, which will require managing media relations, expanding the
Museum’s social media presence, establishing priorities for advertising and media
sponsorships. producing the monthly newsletter, and developing website content.

Essential Responsibilities:
Media Relations
● Draft press releases for feature, newsworthy programs and events.
● Maintain a media list of writers, bloggers, print editors, online editors, broadcast
producers and anchors.
● Establish relationships with “mommy bloggers”, local feature writers and broadcasters.
● Arrange site tours for local media
● Upload programs and events to media calendars
● Respond to media inquiries, requests for interviews, program descriptions and photos.
Newsletter
● Draft monthly/quarterly newsletter, determining priorities to promote and gathering all
information.

● Write, format, distribute for review, schedule for distribution.
Website
● Manage architectural changes to the site, working with staff ensure it is up to date, fresh
and reflects that voice of WCM.
● Upload programs to the calendar, determining highlighting on landing page.
● Manage and implement all content changes to the site, including events, programs,
donor links, employment opportunities, exhibit descriptions, and field trip and birthday
party information.
Social Media and Online Presence
● Maintain WCM’s ongoing presence on Instagram, Facebook, and Tik Tok.
● Post at least 3x week, with a feature 2x week
● Ensure the “voice” of posts is in keeping with institutional messaging, and that photos
and graphics are in keeping with WCM’s visual identity.
● Manage online listings: Google, Yelp etc.
● Respond to comments and reviews.
Advertising and Media Sponsorships
● Develop advertising Plan and Priorities, identifying long-term, high impact placements.
● Cultivate media partnerships and sponsorships.
Marketing/Public Information
● Draft/edit brochures, flyers and work with the Director of Development as needed to
develop effective case statements and pitch letters.
● Ensure the messaging reflects the Museum’s mission, values and goals.
● Develop/oversee development of graphics for marketing materials
Signage and Visual Identity
● Ensure that first impressions at the Museum entry set the tone for an exceptional first
visit.
● Provide Input into plans for internal wayfinding signage, and proposed signage plan with
Westchester County/Playland.
● Ensure that Museum staff is adhering to visual identity standards laid out in the Brand
Book when creating public facing materials.
Candidate Profile and Qualifications
The Director of Marketing and Communications for the Westchester Children’s Museum will be
a seasoned professional with a proven track record of marketing success in non-profit
organizations. This individual will thoughtfully oversee the growth of the marketing and
communications program at WCM, maintaining the connection to the Museum’s mission and
core values. The successful candidate will have the following attributes and competencies:

● Passion for WCM and its mission.
● Results-driven approach: Capacity to oversee and execute a variety of marketing and
communications streams, resulting in increased visitation and membership, as well as
increased utilization of the Museum’s birthday party and museum rental programs and
special events.
● Relationship Builder: Ability to establish and cultivate beneficial relationships with media,
marketing and advertising sources.
The ideal candidate will have most, if not all, of the following professional and personal qualities,
skills and characteristics:
● Five to ten years of solid marketing experience in the non-profit sector.
● Excellent oral and written communication skills.
● Exceptional interpersonal communication and relationship building ability.
● Facility with utilizing CANVA for graphics
● Ability to represent the Museum in a variety of settings and contexts.
● Ability to manage multiple tasks and responsibilities with a variety of stakeholders.
● Personal transportation to attend networking and community events.

Compensation and Benefits:
Compensation for this position will be in the range of $85,000 - $95,000, commensurate with
experience and qualifications. Benefits include medical, paid time off, and all NYS paid sick
leave and paid family leave in accordance with state law.

Please send resume and cover letter to:
Donna Bruno
Coordinator Development and Administration
[email protected]